How to Review Your Q1 Numbers
Media Books
April 1, 2025

As we close out the first quarter, it’s crucial to take a thorough look at your business’s financial performance. At our firm, we’ve guided countless businesses through this process, and we’ve developed a systematic approach to help you understand where your business stands and what adjustments might be needed for the rest of the year.

Start with Revenue Analysis

Begin your Q1 review by examining your revenue streams in detail. Compare your actual revenue against both your projections and the previous year’s Q1 numbers. Look for patterns in your revenue data: Are certain products or services performing better than others? Has your customer mix changed? Understanding these patterns can help you make informed decisions about where to focus your efforts in Q2.

Examine Cost Structure

Your cost analysis should go beyond simply looking at total expenses. Break down your costs into fixed and variable categories, then analyze each major expense category:

Direct Costs

Review your cost of goods sold (COGS) or cost of services rendered. Has your gross margin remained stable? If not, investigate what’s driving the changes. Are your suppliers charging more? Has your production efficiency changed? This analysis can reveal opportunities for profit improvement.

Operating Expenses

Examine your overhead costs carefully. Look for any unexpected increases in areas like utilities, rent, or insurance. Also, review your payroll expenses – are they aligned with your revenue growth? This is particularly important in today’s inflationary environment.

Cash Flow Health Check

Your cash flow statement tells a crucial story about your business’s financial health. When reviewing Q1:

First, examine your operating cash flow. A healthy business should generally show positive cash flow from operations. If it’s negative, understand why – is it due to seasonal factors, or is there a more fundamental issue to address?

Next, review your collection periods. Are customers taking longer to pay? If so, you might need to adjust your accounts receivable management strategies. Similarly, look at your inventory turnover – excess inventory ties up valuable cash that could be used elsewhere in your business.

Budget Variance Analysis

Compare your actual performance against your budget in detail. Significant variances, whether positive or negative, warrant investigation:

For positive variances, determine if they’re sustainable or one-time occurrences. Can you replicate what’s working well across other areas of the business?

For negative variances, develop action plans to address the underlying causes. This might involve adjusting pricing, renegotiating with suppliers, or finding operational efficiencies.

Key Performance Indicators (KPIs)

Review your essential KPIs and how they’ve trended over Q1:

Financial KPIs

When examining financial KPIs, start by analyzing your gross profit margin, which indicates the efficiency of your core business operations. Next, review your operating profit margin to understand how well you’re managing overhead costs. 

The current ratio and quick ratio provide crucial insights into your short-term liquidity position, while your debt-to-equity ratio helps assess your long-term financial stability. These fundamental metrics form the backbone of your financial analysis and should be tracked consistently quarter over quarter.

Industry-Specific KPIs

Beyond the standard financial metrics, each industry has its own vital performance indicators. For service businesses, revenue per employee and employee utilization rates can reveal operational efficiency. Customer-focused businesses should closely monitor their customer acquisition costs alongside customer lifetime value to ensure sustainable growth. 

For businesses carrying inventory, the inventory turnover rate provides crucial insights into working capital management. These metrics should be customized to your specific industry and business model, focusing on the indicators that most directly correlate with your success.

Strategic Assessment

Use your Q1 review to assess your strategic position:

Market Position

Have there been significant changes in your market? Are your competitors doing anything differently? Use this information to adjust your strategy if needed.

Resource Allocation

Are your resources aligned with your highest-value opportunities? This includes both financial and human resources.

Looking Forward

Use your Q1 insights to plan for the rest of the year:

Forecasting

Update your forecasts based on Q1 performance. Be realistic about what the numbers tell you, and adjust your expectations accordingly.

Action Planning

Develop specific action plans for Q2 based on your Q1 findings. These might include:

– Adjusting pricing strategies

– Implementing cost control measures

– Revising marketing plans

– Modifying staffing levels

Documentation and Communication

Finally, document your findings and share them with key stakeholders. Clear communication about Q1 results and any planned changes helps ensure everyone is aligned and working toward the same goals.

A thorough Q1 review sets the tone for the rest of your fiscal year. By following this systematic approach, you’ll gain valuable insights into your business’s performance and be better positioned to make informed decisions moving forward.

Remember, if you need assistance with your Q1 review or would like a professional perspective on your numbers, our firm is here to help. Sometimes an outside perspective can identify opportunities or challenges that might not be apparent when you’re deeply involved in day-to-day operations.

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